ANTONIO LORENZO "EL GALLO" AND ITS COMMERCIAL ESTABLISHMENTS

Number 27 of this collection is dedicated to shoe dealer Antonio Lorenzo Bahía (1880-1952) nicknamed ‘el Gallo’. However, the period of time they collect their lines exceeds that of the protagonist's own life, extending from their ancestors to the present day. This extensive activity allows us to consider the Lorenzo family as a true Salamanca family saga dedicated to the footwear industry. Thanks to this publication we discover that behind one of the most well-known active establishments in Salamanca, Calzados Antonio, an interesting commercial story unfolds. It is enough to look at the following pages, as if it were a showcase, to reveal its history. 27, 5x15cm, 2,5€