Salamanca Museum of Commerce and Industry
Exhibitions
Welcome to the Museum
The Salamanca Museum of Commerce and Industry aims to research, conserve, and disseminate everything related to the city's commerce and industry. To achieve this, we have five work areas.
-
Permanent Exhibitions: We have two permanent exhibitions, History of Commerce and Industry of Salamanca and The Sounds of Yesterday. Agustín de Castro Collection.
-
Temporary Exhibitions: At least four exhibitions of this type are held annually. Some notable ones include; "Magic and Gold. An exhibition on traditional and designer jewelry in Salamanca and province", "Circumsolar Faces of La Armuña", "Enter. The Video Game Revolution", "Rafael Basulí and commercial decoration in Salamanca (1945-1970)", etc.
-
Educational Programs: To facilitate understanding of both permanent exhibitions, educational programs adapted to each educational stage have been developed; Early Childhood, Primary, Secondary, Baccalaureate, and Vocational Training.

-
Publications: The Proceedings of the Heritage Conferences are published in collaboration with the USAL Heritage Master's program. In addition, two Museum of Commerce Notebooks are usually published annually. In 2025 they were; nº27. "Antonio Lorenzo -el Gallo- and his commercial establishments" and "Cafe-Bar Plus Ultra. Living history of Salamanca hospitality".
-
Activities: Workshops, conferences, showcooking, neighborhood cinema, fairs, parades, etc.

Model of the Monument to the Businessman. Year 1986
Piece created by Gabriel Sánchez Calzada and donated by his son Julio Sánchez Holgado. Materials: Plaster and wood. Dimensions: 120cm high by 50cm wide.
With this model, sculptor Gabriel Sánchez Calzada won the 1986 competition to create the Monument to the Businessman that we can see today on Salamanca's Gran Vía. The commission was made by the Chamber of Commerce to commemorate the institution's centenary. The pedestal features reliefs of various entrepreneurial activities such as bills of exchange, coins, acronyms of commercial companies, a compass rose, etc. All this under the representation of the Roman god Mercury. The protector of merchants and travelers, among other attributions. The cleaning, consolidation, volumetric reintegration, and final surface protection have been carried out by the restorer Isabel Pantaleón Rodríguez.