Tourism Observatory
Tourism is a dynamic phenomenon shaped by current social realities. Salamanca is committed to knowledge and research to continue offering travelers who choose our city everything they need. The Tourism Observatory is a tool designed both to manage scientific information on tourism in the city and to provide an analytical framework for public and private organizations within the sector, enabling them to make informed decisions based on a solid scientific foundation.
You can download the various reports from the section on the right.
You can also direct your inquiries to observatorio@turismodesalmanca.com
You can download the various reports from the section on the right.
You can also direct your inquiries to observatorio@turismodesalmanca.com
Downloads
Congress Data
Salamanca has hosted numerous conferences and events over the years. In 2024, the city recorded record figures in conference tourism, hosting 961 events that brought together 94,625 participants.
Additional Information
The Salamanca Convention Bureau is the main entity that collects data and manages the agenda of events and conferences in the city. The city has more than 150 "Ambassadors" who have promoted the city for the hosting of 128 conferences and workshops since 2012.
Additional Information
The Salamanca Convention Bureau is the main entity that collects data and manages the agenda of events and conferences in the city. The city has more than 150 "Ambassadors" who have promoted the city for the hosting of 128 conferences and workshops since 2012.
INE October Tourism Data for Salamanca
October 2022 surpasses overnights registered in October 2019
Hotel occupancy data during the month of October 2022
In October 2022, 64,703 travelers arrived in our city, according to data collected in the Hotel Occupancy Survey by the National Institute of Statistics. This figure represents an 11.76% increase compared to 2021. Regarding their origin, 41,161 national travelers (-2.69%) and 23,542 international travelers (+50.94%) stayed in the city's hotels.
The decrease in national travelers is due to the absence of a long weekend this year during the El Pilar festivity (as it fell on a Wednesday).
We can now consider the 2020 health crisis overcome, in terms of travelers, since the difference compared to 2019 is -0.42%.
Salamanca Visitor Profile. 2012
The Visitor to Salamanca
Evolution, Profile, and Behavior.
This report compiles statistical information gathered by the Salamanca Tourism Observatory in 2012, providing a detailed presentation of the results from the 7th Visitor Survey of the City of Salamanca. Furthermore, it incorporates a detailed examination of the city's visitor figures. For this purpose, it draws upon data provided by the Hotel Occupancy Survey from the INE (National Statistics Institute), as well as information on tourist inquiries compiled at the Municipal Tourist Office.
Linguistic Tourism in Salamanca
Study on the Profile of Language Students Visiting Salamanca.
The language student visiting Salamanca is predominantly a young adult aged between 20 and 29, mostly university students, who arrives primarily motivated by personal interest in Spanish and Spanish culture, seeking an immersion experience that allows them to improve their language level. Professionals also visit, and respect for diversity, an interest in culture, and the ability to work independently are valued.