ARA STORAGES. THE BIRTH OF LARGE STORES

Someday we will have to explain in detail the importance of Peñaranda in the commercial history of Salamanca. The Cervantes Bookstore or Tejisa are clear examples of this. And also the ARA Warehouses founded in the early forties by the peñarandino Don Ramón García Santana. This Notebook of the Trade Museum tells the evolution of a very particular type of trade: clothing warehouses, a way of approaching the dress business that will involve novelties not only in dealing with customers, but also in the direction of the business and in relations with employees. Although Almacenes ARA was not the first warehouse in its field to be built here, in Salamanca, it has been, during its almost seventy years of existence, one of the most representative. This relevance is demonstrated by the fact that, in the early 1960s, ARA had twenty commercial sections in a single establishment. It is common to hear comment that in Castile it does not have the commercial sense that, in other regions of Spain, such as Catalonia. This is a case – and it is not the only one – in which this is not the case. The life trajectory of Almacenes ARA already passes through the third generation and will undoubtedly continue, under the direction of the descendants of Don Ramón García Santana, adapting to the times for many more years. 27,5x15cm, 2,5€