LA LUPA GAME. INTERNATIONAL MUSEUM DAY.
This year, visitors were offered a new game we called La Lupa. The game involved locating specific themed images inside the Museum of Commerce. The initiative was a success. 254 people visited the museum, drawn by the game's advertising. The Museum of Commerce ranks as the fifth most visited site, after the Automobile History Museum, Casa Lis, Ieronimus, and Scala Coeli.