ANTONIO LORENZO "EL GALLO" AND HIS COMMERCIAL ESTABLISHMENTS

The 27th volume in this collection is dedicated to shoe merchant Antonio Lorenzo Bahía (1880-1952), nicknamed "el Gallo" (the Rooster). However, the timeline covered in its pages extends beyond the protagonist's own life, spanning from his ancestors to the present day. This extensive narrative allows us to consider the Lorenzo family a true Salamancan family saga dedicated to the footwear trade. Thanks to this publication, we discover that behind one of Salamanca's best-known active establishments, Calzados Antonio, lies an interesting commercial story. One only needs to turn to the following pages, as if peering into a shop window, for its history to be unveiled. 27.5x15cm, €2.50