CAFÉ-BAR PLUS ULTRA

The monographs dedicated to the remarkable businesses and industries of Salamanca have one more issue, on this occasion, dedicated to the hospitality sector. In 2022, the Plus Ultra received the Castilla y León Tourism Award in its category. Thanks to the memoirs and writings collected by Tomás Rivas Verdú, Turismo de Salamanca -through the Museum of Commerce- joins this recognition of a Salamancan business with a distinguished trajectory and broad future. The protection these notebooks provide by recording relevant commercial and industrial stories has, on this occasion, also become a pleasant and vivid memory.

Once read, some of its passages will surely be remembered by its readers. This is because, on this occasion, history with its corresponding events has been prioritized over more technical and/or statistical data. Some of the situations narrated about the great protagonist of this story, Manolo Plus, are not to be missed, such as the Rolex anecdote, or the passage of instantly returning to his childhood upon hearing the phrase "Are you still snoring?" We won't reveal more…

For sale at the Museum of Commerce, the Plaza Mayor Tourism shop, and some bookstores. Since the museum is non-profit, the sale price is 2.5 euros.