ALMACENES ARA. THE BIRTH OF A DEPARTMENT STORE

This Notebook from the Museum of Commerce recounts the evolution of a very particular type of business: clothing stores, a way of approaching the clothing business that would imply novelties not only in dealing with customers, but also in business management and employee relations.

Although Almacenes ARA was not the first store of its kind to be established in Salamanca, it has been, during its almost seventy years of operation, one of the most representative. This relevance is demonstrated by the fact that in the early sixties, ARA had twenty commercial sections in a single establishment. The notebooks are sold for 2.5 euros at the Tourism shop in Plaza Mayor and the Museum of Commerce itself.