CONFECTIONERY LA MADRILEÑA. Number 4, Plaza Mayor

The commercial history of La Madrileña confectionery begins on Zamora street, although, before the turn of the 20th century, it was already open to the public in the Salmantine agora. It has remained in that same location to this day, showing no signs of fatigue despite having been a century-old business for decades. Its fame has a tourist dimension, because, from its central location, it showcases typical local products, such as that very Salmantine candy we call 'chocho'. Its origin and its vicissitudes throughout all that time have been documented, in this new installment from the Museum of Commerce, by Tomás Rivas Verdú.